The Hispanic Entrepreneurs Initiative (HEI) Florida was founded by women who embody the unique characteristics of being an entrepreneur, immigrants from Latin America, and doing business in the United States. 

 

We foster economic prosperity in South Florida through business acculturation training and coaching for SEDI Entrepreneurs and Small Business Owners.

 

The gap is real for immigrants of Latin American origins doing business in the US; we are here to help close it.

Mission

We enable Hispanic entrepreneurs and other minorities to thrive in the South Florida business environment.

 

Vision

A new generation of Hispanic entrepreneurs capable of understanding and creating sustainable, high-impact businesses in global markets and benefiting the social development of their community on a large scale.

VALUES

Diversity

Diversity

Individual differences in mindsets, background, opinion, race, and culture, are the true capital we tap to create new interactions, products, and services.
Integrity

Integrity

We think, speak, and do in alignment with our code of ethics.
Excellence

Excellence

We share the passion for being and making our products, services, and businesses with the highest ethical, team, and execution quality.
Social responsibility

Social responsibility

As we create and do profitable business, we are aware of the systemic impact on our team, our employees, our communities, and our environment.
Innovation

Innovation

We are always looking for new and optimal ways to execute processes and serve our customers.

TEAM

Mary Sol Gonzalez
Mary Sol GonzalezCEO and Co-Founder
Yulimar Trumbo
Yulimar TrumboCo-Founder and Director of Education

BOARD OF DIRECTORS

Ofelia Bukantz
Ofelia BukantzPresident
Former HR Senior Executive, Pepsi Co.
Dra. Andrea Camargo
Dra. Andrea CamargoVice president
Associate Professor, College of Business at Lynn University
Maria Gutierrez
Maria GutierrezTreasurer
Sr. Manager Internal Controls, Office Depot
Alexandra Sierra de Varona
Alexandra Sierra de VaronaSecretary
Owner, DeVarona Law

MEMBERS OF THE BOARD

Arminda Figueroa
Arminda Figueroa
CEO, Latin2Latin Marketing
Clara Bennet
Clara Bennet
Executive Director, Boca Raton Airport Authority
Bernardo Wolfson
Bernardo Wolfson
CEO & Founder, BWOLFSON REALIZE, LLC
Andres Serra
Andres Serra
Vice-President Business Banking, BankUnited
Armando García-Sanchez
Armando García-Sanchez
Corporate HR Consultant

ADVISORY BOARD

Berkly Trumbo
Berkly Trumbo
Sales Enterprise Leader, Honeywell
Dr. Christopher Noe
Dr. Christopher Noe
Erika Obando
Erika Obando
Dr. RT Good
Dr. RT Good