The Hispanic Entrepreneurs Initiative (HEI) Florida was founded by entrepreneurs who embody the unique characteristics of being immigrants from Latin America, and doing business in the United States. 

We foster economic prosperity in South Florida through business acculturation training and coaching for SEDI Entrepreneurs and Small Business Owners.

The gap is real for immigrants of Latin American origins doing business in the US; we are here to help close it.

Mission

We empower Hispanic and other minority entrepreneurs to prosper and thrive in the U.S. business community, achieving sustainable economic prosperity through comprehensive education, training, and resources in a supportive ecosystem.

Vision

A new generation of Hispanic entrepreneurs capable of understanding and creating sustainable, high-impact businesses in global markets and benefiting the social development of their community on a large scale.

VALUES

Diversity

Diversity

Individual differences in mindsets, background, opinion, race, and culture, are the true capital we tap to create new interactions, products, and services.
Integrity

Integrity

We think, speak, and do in alignment with our code of ethics.
Excellence

Excellence

We share the passion for being and making our products, services, and businesses with the highest ethical, team, and execution quality.
Social responsibility

Social responsibility

As we create and do profitable business, we are aware of the systemic impact on our team, our employees, our communities, and our environment.
Innovation

Innovation

We are always looking for new and optimal ways to execute processes and serve our customers.

TEAM

Mary Sol Gonzalez
Mary Sol GonzalezCEO & Co-Founder
Yulimar Trumbo
Yulimar TrumboDirector of Education & Co-Founder

BOARD OF DIRECTORS

Clara Bennett
Clara BennettPresident
Andrea Camargo
Andrea CamargoVice-President
Mary Sol Gonzalez
Mary Sol GonzalezSecretary

MEMBERS OF THE BOARD

Monica Ribeiro
Monica RibeiroBanco do Brasil Americas
Troy McLellan
Troy McLellanBoca Raton Chamber of Commerce
Erick Solms
Erick SolmsSimplitfy
Elizabeth Rivera
Elizabeth RiveraADT - Hispanic BERG
Nathaly Mora
Nathaly MoraThe ODP Corporation
Deborah Lanford
Deborah LanfordSBDC @ FGCU
Carolina Veira
Carolina VeiraHabitat for Humanity Broward